Sunday, April 5, 2009

Target.com


After our talk about effective websites in Marketing on the Internet, and our work on Jenna's site for Venus, I thought about what some of the sites I find really effective are. I was thinking about how in terms of the Venus site, we are trying to include a lot of products but with easy navigation. This led me to think about Target's website because they offer so many products all over the map in a way that is easy to find or search.

The target site features the products split up by topic, then they are further broken down in to categories. You can also search broadly anything within the search box near the top. There are products from dvd movies to newborn clothing and everything in between. When searching within a category, there is a breadcrumb trail over the top to easily navigate back and always know where you are.

All products have multiple photos and close ups allowing for better understanding and view of what you are ordering. You also can roll over the products and see quick facts about them and order option details. I think it is a sight that Jenna and Venus can definitely take some ideas from!

1 comment:

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